HEKA Food Supplements is proud to become an official sponsor and partner of HK Olimpija Ljubljana, further strengthening our presence in Slovenian sport and expanding our role within the Olimpija family.

The new partnership marks another important step in HEKA’s growing connection with professional sport. We are already the official food supplement partner and sponsor of KK Cedevita Olimpija, and with HK Olimpija now joining our portfolio of sports partnerships, HEKA will be present both on the basketball court and on the ice.

For us, this is not simply another sponsorship agreement but a natural continuation of the direction in which we have been building the HEKA brand: closer to sport, performance, active lifestyles and the people who make these communities what they are.

From the basketball court to the ice

Our partnership with KK Cedevita Olimpija has already created a strong connection between HEKA and top-level Slovenian sport. Working alongside professional athletes gives us an environment where preparation, recovery, consistency and everyday care for the body are not abstract ideas – they are part of the daily routine.

Hockey brings a different game, a different arena and a different rhythm, but the demands behind the scenes are very similar. Long seasons, intensive training, frequent matches, travel and recovery all require consistency throughout the year.

That makes HK Olimpija a natural next step for HEKA. With this partnership, our story now extends from Stožice to Tivoli and connects us with another club that holds an important place in Ljubljana’s sporting identity.

A stronger place within the Olimpija family

Becoming a partner of HK Olimpija also means something broader for us. HEKA is now connected with two of Ljubljana’s most recognisable professional sports teams: KK Cedevita Olimpija and HK Olimpija Ljubljana.

They compete in different sports, but they share much of the same identity – the city, the Dragon, a passionate supporter base and the ambition to compete at the highest possible level. For HEKA, this creates an opportunity to build a much stronger and more visible presence within the Olimpija community. Rather than approaching sports sponsorship as simple brand exposure, we want our partnerships to become part of the experience around the clubs themselves.

More than a logo at the arena

Throughout the season, HEKA will also be present at selected HK Olimpija home games. Fans will be able to meet the brand through HEKA activations, competitions and dedicated promotional areas, bringing the partnership directly to the people in the stands.

That direct connection matters to us. Sport is ultimately built around its community – the players on the ice, the teams behind them and the supporters who return to the arena week after week.

We want HEKA to be part of that environment rather than simply visible beside it.

Continuing to grow through sport

The partnership with HK Olimpija represents another step in HEKA’s long-term ambition to strengthen its position within Slovenian sport. Our growing involvement with professional clubs gives us the opportunity to connect the HEKA brand with performance, movement and everyday wellbeing while at the same time supporting organisations that play an important role in Slovenian sporting culture.

With KK Cedevita Olimpija on the basketball court and HK Olimpija on the ice, the HEKA story within the Dragon family is now bigger than ever.

From Stožice to Tivoli. From the court to the ice. HEKA is with the Dragons.

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