{"id":11434,"date":"2026-01-19T13:04:34","date_gmt":"2026-01-19T13:04:34","guid":{"rendered":"https:\/\/heka-supplements.com\/?p=11434"},"modified":"2026-01-20T06:30:24","modified_gmt":"2026-01-20T06:30:24","slug":"kaj-se-dogaja-v-ozadju-heke","status":"publish","type":"post","link":"https:\/\/heka-supplements.com\/sl\/kaj-se-dogaja-v-ozadju-heke\/","title":{"rendered":"Kaj se dogaja v ozadju Heke?"},"content":{"rendered":"<style>.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11434_ee651a-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11434_ee651a-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11434_e0584c-1b > .kt-inside-inner-col,.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_e0584c-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_e0584c-1b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"868\" height=\"670\" src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp\" alt=\"\" class=\"wp-image-11437\" srcset=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp 868w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-300x232.webp 300w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-768x593.webp 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_de9b7b-1c > .kt-inside-inner-col,.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_de9b7b-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_de9b7b-1c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column11434_062d3b-68 > .kt-inside-inner-col,.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_062d3b-68{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_062d3b-68\"><div class=\"kt-inside-inner-col\">\n\n\n\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Pri Heka Food Supplements ne nastajajo le izdelki, temve\u010d celostna izku\u0161nja. Vsak izdelek, ki pride v va\u0161e roke, je rezultat natan\u010dnega na\u010drtovanja, testiranja in usklajevanja \u0161tevilnih procesov v ozadju. V teh dneh je v na\u0161em skladi\u0161\u010du \u0161e posebej \u017eivahno \u2013 pripravljamo se na nov repertoar izdelkov in osve\u017eeno podobo blagovne znamke.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Rebrand ni le nova podoba, ampak popolna nadgradnja blagovne znamke<\/span><\/h2>\n\n\n\n<p>Rebrand za Heko ne pomeni zgolj nove embala\u017ee. Gre za strate\u0161ko prenovo, ki zajema celotno izku\u0161njo \u2013 od vizualne identitete do strukture ponudbe. Novi repertoar izdelkov je zasnovan bolj pregledno, sodobno in skladno z mednarodnimi standardi, ki jih zahteva \u0161iritev na tuje trge.<br><\/p>\n\n\n<style>.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id11434_fdb548-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11434_fdb548-e0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11434_beafbb-79 > .kt-inside-inner-col,.kadence-column11434_beafbb-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_beafbb-79{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_beafbb-79\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col,.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_d6ad78-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_d6ad78-a2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/Krajsa-verzija-videa-proizvodnje.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_fa3903-a2 > .kt-inside-inner-col,.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_fa3903-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_fa3903-a2\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Na\u0161 cilj je, da Heka na prvi pogled odra\u017ea to, kar \u017ee danes predstavlja po vsebini: kakovost, zanesljivost in strokovnost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Kako potekajo priprave v skladi\u0161\u010du<\/span><\/h2>\n\n\n\n<p>Posnetki iz skladi\u0161\u010da razkrivajo le del\u010dek obse\u017enega procesa, ki se dogaja v ozadju. Pred lansiranjem novega repertoarja je treba uskladiti logistiko, zaloge in pakiranje, da je prehod za kupce \u010dim bolj nemoten.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pri Heka Food Supplements ne nastajajo le izdelki, temve\u010d celostna izku\u0161nja. Vsak izdelek, ki pride v va\u0161e roke, je rezultat natan\u010dnega na\u010drtovanja, testiranja in usklajevanja \u0161tevilnih procesov v ozadju.<\/p>\n","protected":false},"author":1,"featured_media":11437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_custom_class":"","page_custom_text":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":["https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp",868,670,false],"author_info":{"display_name":"wpm","author_link":"https:\/\/heka-supplements.com\/sl\/author\/wpm\/"},"comment_info":"","category_info":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":1,"category_count":3,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/posts\/11434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/comments?post=11434"}],"version-history":[{"count":0,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/posts\/11434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/media\/11437"}],"wp:attachment":[{"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/media?parent=11434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/categories?post=11434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heka-supplements.com\/sl\/wp-json\/wp\/v2\/tags?post=11434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}