{"id":14863,"date":"2026-01-19T13:04:34","date_gmt":"2026-01-19T13:04:34","guid":{"rendered":"https:\/\/heka-supplements.com\/cosa-succede-dietro-le-quinte-di-heka\/"},"modified":"2026-01-20T13:09:02","modified_gmt":"2026-01-20T13:09:02","slug":"cosa-succede-dietro-le-quinte-di-heka","status":"publish","type":"post","link":"https:\/\/heka-supplements.com\/it\/cosa-succede-dietro-le-quinte-di-heka\/","title":{"rendered":"Cosa succede dietro le quinte di Heka?"},"content":{"rendered":"<style>.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11434_ee651a-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11434_ee651a-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11434_e0584c-1b > .kt-inside-inner-col,.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_e0584c-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_e0584c-1b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"868\" height=\"670\" src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp\" alt=\"\" class=\"wp-image-11437\" srcset=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp 868w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-300x232.webp 300w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-768x593.webp 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_de9b7b-1c > .kt-inside-inner-col,.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_de9b7b-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_de9b7b-1c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column11434_062d3b-68 > .kt-inside-inner-col,.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_062d3b-68{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_062d3b-68\"><div class=\"kt-inside-inner-col\">\n\n\n\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>In Heka Food Supplements non creiamo solo prodotti, ma un&#8217;esperienza olistica. Ogni prodotto che arriva nelle vostre mani \u00e8 il risultato di un&#8217;attenta pianificazione, test e coordinamento di numerosi processi dietro le quinte. In questi giorni il nostro magazzino \u00e8 particolarmente vivace: ci stiamo preparando per un nuovo repertorio di prodotti e un&#8217;immagine del marchio rinnovata.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Il rebrand non \u00e8 solo una nuova immagine, ma un aggiornamento completo del marchio<\/span><\/h2>\n\n\n\n<p>Il rebrand per Heka non significa solo un nuovo packaging. Si tratta di una riprogettazione strategica che comprende l&#8217;intera esperienza, dall&#8217;identit\u00e0 visiva alla struttura dell&#8217;offerta. Il nuovo repertorio di prodotti \u00e8 progettato in modo pi\u00f9 chiaro, moderno e conforme agli standard internazionali richiesti dall&#8217;espansione nei mercati esteri.  <br\/><\/p>\n\n\n<style>.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id11434_fdb548-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_d6ad78-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_d6ad78-a2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls=\"\" src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/Krajsa-verzija-videa-proizvodnje.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_fa3903-a2 > .kt-inside-inner-col,.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_fa3903-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_fa3903-a2\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Il nostro obiettivo \u00e8 che Heka rifletta a prima vista ci\u00f2 che gi\u00e0 rappresenta oggi in termini di contenuto: qualit\u00e0, affidabilit\u00e0 e professionalit\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Come si svolgono i preparativi in magazzino<\/span><\/h2>\n\n\n\n<p>Le riprese dal magazzino rivelano solo una parte del vasto processo che si svolge dietro le quinte. Prima del lancio del nuovo repertorio, \u00e8 necessario coordinare la logistica, le scorte e l&#8217;imballaggio affinch\u00e9 la transizione per i clienti sia il pi\u00f9 agevole possibile. <br\/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Heka Food Supplements non creiamo solo prodotti, ma un&#8217;esperienza olistica. Ogni prodotto che arriva nelle vostre mani \u00e8 il risultato di un&#8217;attenta pianificazione, test e coordinamento di numerosi processi dietro le quinte. <\/p>\n","protected":false},"author":1,"featured_media":14865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_custom_class":"","page_custom_text":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"taxonomy_info":{"category":[{"value":52,"label":"Senza categoria"}]},"featured_image_src_large":["https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp",868,670,false],"author_info":{"display_name":"wpm","author_link":"https:\/\/heka-supplements.com\/it\/author\/wpm\/"},"comment_info":"","category_info":[{"term_id":52,"name":"Senza categoria","slug":"senza-categoria","term_group":0,"term_taxonomy_id":52,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":52,"category_count":1,"category_description":"","cat_name":"Senza categoria","category_nicename":"senza-categoria","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/posts\/14863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/comments?post=14863"}],"version-history":[{"count":0,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/posts\/14863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/media\/14865"}],"wp:attachment":[{"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/media?parent=14863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/categories?post=14863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heka-supplements.com\/it\/wp-json\/wp\/v2\/tags?post=14863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}