{"id":14852,"date":"2026-01-19T13:04:34","date_gmt":"2026-01-19T13:04:34","guid":{"rendered":"https:\/\/heka-supplements.com\/sto-se-dogada-u-pozadini-heke\/"},"modified":"2026-01-20T13:05:17","modified_gmt":"2026-01-20T13:05:17","slug":"sto-se-dogada-u-pozadini-heke","status":"publish","type":"post","link":"https:\/\/heka-supplements.com\/hr\/sto-se-dogada-u-pozadini-heke\/","title":{"rendered":"\u0160to se doga\u0111a u pozadini Heke?"},"content":{"rendered":"<style>.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11434_ee651a-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11434_ee651a-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11434_ee651a-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11434_e0584c-1b > .kt-inside-inner-col,.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_e0584c-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_e0584c-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_e0584c-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_e0584c-1b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"868\" height=\"670\" src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp\" alt=\"\" class=\"wp-image-11437\" srcset=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp 868w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-300x232.webp 300w, https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes-768x593.webp 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_de9b7b-1c > .kt-inside-inner-col,.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_de9b7b-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_de9b7b-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_de9b7b-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_de9b7b-1c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column11434_062d3b-68 > .kt-inside-inner-col,.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_062d3b-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_062d3b-68{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_062d3b-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_062d3b-68\"><div class=\"kt-inside-inner-col\">\n\n\n\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>U Heka Food Supplements ne nastaju samo proizvodi, ve\u0107 cjelovito iskustvo. Svaki proizvod koji do\u0111e u va\u0161e ruke rezultat je preciznog planiranja, testiranja i uskla\u0111ivanja brojnih procesa u pozadini. Ovih je dana u na\u0161em skladi\u0161tu posebno \u017eivahno \u2013 pripremamo se za novi repertoar proizvoda i osvje\u017eeni izgled robne marke.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Rebrand nije samo novi izgled, ve\u0107 potpuna nadogradnja robne marke<\/span><\/h2>\n\n\n\n<p>Rebrand za Heku ne zna\u010di samo novu ambala\u017eu. Rije\u010d je o strate\u0161koj obnovi koja obuhva\u0107a cjelokupno iskustvo \u2013 od vizualnog identiteta do strukture ponude. Novi repertoar proizvoda osmi\u0161ljen je preglednije, modernije i u skladu s me\u0111unarodnim standardima koje zahtijeva \u0161irenje na strana tr\u017ei\u0161ta.  <br\/><\/p>\n\n\n<style>.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id11434_fdb548-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id11434_fdb548-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11434_fdb548-e0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11434_beafbb-79 > .kt-inside-inner-col,.kadence-column11434_beafbb-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_beafbb-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_beafbb-79{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_beafbb-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_beafbb-79\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col,.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_d6ad78-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_d6ad78-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_d6ad78-a2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls=\"\" src=\"https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/Krajsa-verzija-videa-proizvodnje.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column11434_fa3903-a2 > .kt-inside-inner-col,.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11434_fa3903-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11434_fa3903-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11434_fa3903-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11434_fa3903-a2\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Na\u0161 je cilj da Heka na prvi pogled odra\u017eava ono \u0161to ve\u0107 danas predstavlja po sadr\u017eini: kvalitetu, pouzdanost i stru\u010dnost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Kako teku pripreme u skladi\u0161tu<\/span><\/h2>\n\n\n\n<p>Snimke iz skladi\u0161ta otkrivaju samo djeli\u0107 opse\u017enog procesa koji se doga\u0111a u pozadini. Prije lansiranja novog repertoara potrebno je uskladiti logistiku, zalihe i pakiranje kako bi prijelaz za kupce bio \u0161to lak\u0161i. <br\/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>U Heka Food Supplements ne nastaju samo proizvodi, ve\u0107 cjelovito iskustvo. Svaki proizvod koji do\u0111e u va\u0161e ruke rezultat je preciznog planiranja, testiranja i uskla\u0111ivanja brojnih procesa u pozadini. <\/p>\n","protected":false},"author":1,"featured_media":14853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_custom_class":"","page_custom_text":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-14852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"acf":[],"taxonomy_info":{"category":[{"value":23,"label":"Uncategorized @hr"}]},"featured_image_src_large":["https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/sleep-support-behind-the-scenes.webp",868,670,false],"author_info":{"display_name":"wpm","author_link":"https:\/\/heka-supplements.com\/hr\/author\/wpm\/"},"comment_info":"","category_info":[{"term_id":23,"name":"Uncategorized @hr","slug":"uncategorized-hr","term_group":0,"term_taxonomy_id":23,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":23,"category_count":1,"category_description":"","cat_name":"Uncategorized @hr","category_nicename":"uncategorized-hr","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/posts\/14852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/comments?post=14852"}],"version-history":[{"count":0,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/posts\/14852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/media\/14853"}],"wp:attachment":[{"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/media?parent=14852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/categories?post=14852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heka-supplements.com\/hr\/wp-json\/wp\/v2\/tags?post=14852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}