{"id":14936,"date":"2026-01-16T08:45:12","date_gmt":"2026-01-16T08:45:12","guid":{"rendered":"https:\/\/heka-supplements.com\/rebranding-heka\/"},"modified":"2026-01-20T13:09:09","modified_gmt":"2026-01-20T13:09:09","slug":"rebranding-heka","status":"publish","type":"post","link":"https:\/\/heka-supplements.com\/cs\/rebranding-heka\/","title":{"rendered":"Rebranding HEKA"},"content":{"rendered":"<style>.kb-row-layout-id11102_64f6fc-e5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11102_64f6fc-e5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11102_64f6fc-e5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id11102_64f6fc-e5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11102_64f6fc-e5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id11102_64f6fc-e5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11102_64f6fc-e5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11102_ac311f-67 > .kt-inside-inner-col,.kadence-column11102_ac311f-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11102_ac311f-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11102_ac311f-67 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11102_ac311f-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11102_ac311f-67 > .kt-inside-inner-col{background-image:url('https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/Nova-spletna-stran-1.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column11102_ac311f-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11102_ac311f-67{position:relative;}@media all and (max-width: 1024px){.kadence-column11102_ac311f-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11102_ac311f-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11102_ac311f-67\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column11102_320099-04 > .kt-inside-inner-col,.kadence-column11102_320099-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11102_320099-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11102_320099-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11102_320099-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11102_320099-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11102_320099-04{position:relative;}@media all and (max-width: 1024px){.kadence-column11102_320099-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11102_320099-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11102_320099-04\"><div class=\"kt-inside-inner-col\">\n\n\n\n<\/div><\/div>\n\n<\/div><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>S radost\u00ed v\u00e1m p\u0159edstavujeme kompletn\u011b p\u0159epracovan\u00e9 webov\u00e9 str\u00e1nky Heka Food Supplements! V tomto v\u00fdjime\u010dn\u00e9m okam\u017eiku jsme se postarali o to, aby na\u0161e posl\u00e1n\u00ed a hodnoty zaz\u00e1\u0159ily v nov\u00e9m sv\u011btle, navr\u017een\u00e9m tak, aby se ka\u017ed\u00e1 n\u00e1v\u0161t\u011bva na na\u0161ich str\u00e1nk\u00e1ch stala inspirativn\u00ed a informativn\u00ed. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">S\u00edla je v tob\u011b \u2013 probu\u010f ji s Heka<br\/><\/span><\/h2>\n\n\n\n<p>V Heka jsme naslouchali tomu, co na\u0161i u\u017eivatel\u00e9 ji\u017e dlouho oce\u0148uj\u00ed: p\u0159\u00edrodn\u00ed s\u00edlu slo\u017eek, kvalitu formulac\u00ed a podporu ka\u017edodenn\u00edmu zdrav\u00ed. B\u011bhem rebrandingu jsme tyto prvky vylep\u0161ili: optimalizovali jsme st\u00e1vaj\u00edc\u00ed produkty, na\u0161i odborn\u00edci na v\u00fd\u017eivu se pono\u0159ili do formulac\u00ed, obnovili obaly, aby byly funk\u010dn\u011bj\u0161\u00ed a esteti\u010dt\u011bj\u0161\u00ed, a je\u0161t\u011b l\u00e9pe zd\u016fraznili, co ka\u017ed\u00fd produkt u\u017eivateli p\u0159in\u00e1\u0161\u00ed. To, co jste ji\u017e milovali, je nyn\u00ed je\u0161t\u011b siln\u011bj\u0161\u00ed.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Nov\u00e9 produkty, nov\u00e1 energie<\/span><\/h2>\n\n\n\n<p>Rebranding p\u0159in\u00e1\u0161\u00ed tak\u00e9 sv\u011b\u017e\u00ed reperto\u00e1r produkt\u016f Heka. P\u0159idali jsme receptury pro specifick\u00e9 pot\u0159eby \u2013 v\u00edce energie, lep\u0161\u00ed regeneraci, podporu imunitn\u00edho syst\u00e9mu a soust\u0159ed\u011bn\u00ed. Na\u0161e paleta je nyn\u00ed \u0161ir\u0161\u00ed, promy\u0161len\u011b rozd\u011blen\u00e1 a vz\u00e1jemn\u011b propojen\u00e1, tak\u017ee ka\u017ed\u00fd m\u016f\u017ee naj\u00edt kombinaci, kter\u00e1 nejl\u00e9pe podpo\u0159\u00ed jeho \u017eivotn\u00ed styl.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Heka jako celkov\u00fd z\u00e1\u017eitek<\/span><\/h2>\n\n\n\n<p>Obnovili jsme nejen produkty, ale i celkov\u00fd z\u00e1\u017eitek Heka. Od vizu\u00e1ln\u00ed podoby a obal\u016f a\u017e po obsah a komunikaci \u2013 v\u0161e je slad\u011bno tak, aby jasn\u011b ukazovalo na\u0161i filozofii: s\u00edla je v tob\u011b, my ji podporujeme p\u0159\u00edrodn\u00edmi slo\u017ekami a v\u011bdou. Rebranding nen\u00ed jen estetick\u00e1 zm\u011bna, ale nov\u00e1 \u00farove\u0148 d\u016fv\u011bry, transparentnosti a celostn\u00edho p\u0159\u00edstupu ke zdrav\u00ed.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color:#063d45;\">Webov\u00e9 str\u00e1nky jako odraz nov\u00e9 HEKY<\/span><\/h2>\n\n\n\n<p>V r\u00e1mci rebrandingu jsme obnovili i webov\u00e9 str\u00e1nky. Nyn\u00ed jsou p\u0159ehledn\u011bj\u0161\u00ed, intuitivn\u011bj\u0161\u00ed a informativn\u011bj\u0161\u00ed \u2013 n\u00e1v\u0161t\u011bvn\u00edk\u016fm umo\u017e\u0148uj\u00ed rychle naj\u00edt produkty, sezn\u00e1mit se se slo\u017ekami a propojit se s na\u0161\u00edm posl\u00e1n\u00edm. Nov\u00e1 str\u00e1nka nen\u00ed jen prodejn\u00ed kan\u00e1l, ale odraz v\u0161eho, co Heka znamen\u00e1: kvalita, dostupnost, transparentnost a podpora ka\u017edodenn\u00edho \u017eivota.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edtejte v nov\u00e9m sv\u011bt\u011b Heka: s\u00edla p\u0159\u00edrody a v\u011bdy je v\u00e1m nyn\u00ed je\u0161t\u011b bl\u00ed\u017e!<\/p>\n","protected":false},"author":1,"featured_media":14944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_custom_class":"","page_custom_text":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[79],"tags":[],"class_list":["post-14936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heka-food-supplements"],"acf":[],"taxonomy_info":{"category":[{"value":79,"label":"Heka Food Supplements"}]},"featured_image_src_large":["https:\/\/heka-supplements.com\/wp-content\/uploads\/2026\/01\/Nova-spletna-stran-1-1024x705.webp",1024,705,true],"author_info":{"display_name":"wpm","author_link":"https:\/\/heka-supplements.com\/cs\/author\/wpm\/"},"comment_info":"","category_info":[{"term_id":79,"name":"Heka Food Supplements","slug":"heka-food-supplements","term_group":0,"term_taxonomy_id":79,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":79,"category_count":6,"category_description":"","cat_name":"Heka Food Supplements","category_nicename":"heka-food-supplements","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/posts\/14936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/comments?post=14936"}],"version-history":[{"count":0,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/posts\/14936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/media\/14944"}],"wp:attachment":[{"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/media?parent=14936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/categories?post=14936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heka-supplements.com\/cs\/wp-json\/wp\/v2\/tags?post=14936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}